Founded in 2015 by SHOO Co-founder Rachel Fashion Fiesta CIC offers opportunity for growth for all parties involved. Everyone from our sponsors, to those competing, to those organising has the opportunity to grow and in 2023 we incorporated Fashion Fiesta into a Community Interest Company.
Shoo founders Rachel Hatfield and Chris Morris have been running Fashion Fiesta alongside operating their Social Media Marketing business in West Yorkshire, UK for the past 8 years.
In 2023 Fashion Fiesta became a CIC and continues to grow year on year supporting more creatives with each show.
A major challenge faced by many up-and coming-designers is finding opportunities to showcase their work. Most fashion shows and events focus on established designers and retailers so are not always willing to take a chance on someone new.
Even if inspired creatives are given the chance they are often overshadowed by the bigger names and brands making it difficult for them to get the recognition they deserve.
There is also a need for sponsorship to aid community projects and local charities, many of whom still struggle to find funds or raise awareness for their cause.
When Fashion Fiesta was set up as a community project in 2015 it was essential to us that we supported up-and-coming designers and those trying to break out into the industry, thus giving them the necessary exposure needed to fulfil their design dreams. Alongside supporting creatives, we wanted to help local charities grow to better aid the local community and create volunteer opportunities for young people.
Even after 9 years these continue to be Fashion Fiesta’s three main goals!
What makes Fashion Fiesta different from other fashion shows, you might ask?
Fashion Fiesta is community lead, everyone who supports Fashion Fiesta, be it the committee, the creatives backstage, or even the people who donate their time and or services to the show is a volunteer and gives their time for free. Fashion Fiesta is a Community Interest Company or CIC which means it is a non-profit organisation. All proceeds are disturbed between our chosen charities and local projects.
Fashion Fiesta relies on sponsorship for the show to run, from the venue to the welcome drinks and the prizes that are given to the designers, models and makeup artists.
In return for their generous contributions, we provide them with support for their advertising across all our marketing leaflets and posters.
Thanks to the generosity of our sponsors, our top prize-winning designers and models have been given amazing opportunities that otherwise may not have been open to them. Prizes from past shows have included free business coaching, photoshoots with professional photographers and marketing workshops. These opportunities have enabled our designers and models to take the next steps in their fashion journey and future careers.
At Fashion Fiesta no one goes home empty-handed, all volunteers walk away with professional photos of their work whether that be headshots, photos of their designs or photos of their stunning makeup artistry.
Most of our sponsors are corporate enterprises giving our designers the unique chance to network and explore the possibilities of partnerships and connections. Fashion Fiesta is not just about fashion it is about so much more, It is about bringing communities together.
In the words of Rachel Hatfield, our Founder;
“We believe that fashion and art have the power to bring communities together, and that's what Fashion Fiesta is all about”.
Our designers are all artists, and our charities are what make our communities thrive.
Thanks to Fashion Fiesta CIC our designers, models and make-up artists have gone on to do some wonderful things.
Other charities we have supported include
PEER Support
and
Simon on the Streets for whom we raised £3500 from our show in 2018.
PEER Support: help children who have been affected by cybercrime, cycler-bulling and online abuse. Simon on the Streets are a Leeds based charity who help homeless people in Yorkshire through community support and finding new homes.
We can not wait to see what will come out of Fashion Fiesta 2024!
01943 430245
Info@shoosocialmedia.co.uk