We often jump to TikTok or Meta’s Instagram when we think about social media and teens. But if you’re a parent, there’s another app you need to know about Snapchat. With 375 million daily active users globally, Snapchat has become a go-to platform for teens. Unlike other social media apps, Snapchat operates around disappearing content, offering an entirely different experience that can be exciting and confusing for parents. So, what exactly makes Snapchat so appealing to teens, and what should parents be aware of?

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