Having an extensive career in the meetings and events industry for the last 15 years including a BA (hons) in International Hospitality Business Management from Leeds Beckett University and MSc International Conference Management from Sheffield Hallam University and career with various corporate companies: Marriott International, Accor Hotels (Sydney Olympic Park), InterContinental Hotels Group (IHG), The Eton Collection and the most prestigious Edinburgh Castle.
Along with experience working on the Brand Yorkshire conference and BiY (Business in Yorkshire) I understand the importance of delivering great customer service during your meetings and events. With my experience in international and national venues, I fully recognize the importance of large groups of people being moved around, which is a challenge in itself! Destination management can be a challenge wherever you are, having worked in key locations e.g. Edinburgh, London and Sydney then back home to Ilkley I have seen it all!
Having retired from teaching at the grand ‘old age’ 33 I decided to found Shoo with Rachel in 2014 whilst still teaching. Entrepreneurship has always been an interesting concept to me, the challenge, the glory, being in charge of my own destiny. My teaching experience has been invaluable to delivering high quality training to the needs of all those I am helping. Supporting and leading others has always come natural to me – from the football pitch, to teaching and now to the world of social media.
I have helped the company grow substantially and manage a client base with core values that mirror my own. Throughout this growth period I have had opportunity to continue to coach, train and mentor as well as teach through a variety of ways, training, workshops, public speaking and 1:1 sessions, all of which thoroughly energize me.
Having graduated in 2016 from Northumbria University with a degree in English Literature I was suddenly faced with the realisation that I had no idea what to actually do with it. I knew that I wanted to get into Marketing, but I didn’t even know what area of Marketing I was interested in! I came to the realisation that if I wanted to get into Marketing I would need some experience. I was pointed in the direction of Shoo. I’ve worked here part-time helping them with their marketing plan, contributing to the Christmas campaign and writing blogs, press releases and content. It’s been a huge learning curve for me working here but it’s also been exciting being part of such a small but innovative team. I’ve been able to contribute to all aspects of the company and my time here has confirmed to me that I will be using my English skills to persue a career in Marketing focusing specifically on SEO optimisation, content writing, and PR.