What is Facebook Business Manager, and why should I use it?

Facebook Business Manager is a free tool developed by Facebook designed to help businesses to manage their Facebook pages without having to tie them to a specific personal Facebook account.

Not only does this make a Facebook business page easier and more convenient to manage, it also boosts security and makes the page harder to hack into. It also keeps business and personal Facebook pages completely separate.

What is Facebook Business Manager?

Facebook Business Manager is a management system which allows businesses to keep all of their Facebook page management tools in one place, separate to all personal accounts. Not only is this a more convenient way to access and manage your business’s Facebook pages, it’s also safer.

If you create a Facebook page for your business without using Facebook Business Manager, you’ll always be required to sign in to your personal page to access the business page, and giving other staff members access to the page is fraught with security concerns.

If a staff member with access to your business page leaves the company, they could take your business page, Facebook advertising account, and online community with them. Creating a Business Manager account is the best way to mitigate these risks and streamline your Facebook marketing processes at the same time.

Why is Facebook Business Manager important?

Spending a little time to set up a Facebook Business Manager account means you can keep your business page safe, secure, and separate. It’s effectively a management system under which all of your Facebook business assets – including your business Facebook page and your advertising account – are held.

With Business Manager, you can grant access to staff members and add external agencies to your account easily and conveniently, giving different personnel different levels of access. You can also manage multiple Facebook pages and ad accounts from the same Business Manager, which is invaluable if your business has multiple branches or pages set up.

As an added bonus, Facebook Business Manager even offers tools to help you manage and streamline your Facebook business pages including valuable pixel data, a custom audience builder, business level insights and reporting, and a spend threshold manager.

How to get Facebook Business Manager?

First, make sure the person who sets up the Facebook Business Manager account is the right person for the job; for most companies, the account should be set up by the company’s primary admin. This could be the Marketing Manager or the CEO, depending on the size of the company.

This person will need a personal Facebook profile in order to create a Business Manager account; this is just to confirm their identity but it won’t be connected to the Business Manager account in any significant way.

Next, go to the Business Manager homepage (www.business.facebook.com/overview) and click ‘create account’ to get started. It’s a simple process and requires just a few short pages of information about your business to set up. After this, you can start adding your Facebook business pages, ad account, and granting access to your employees.

Facebook Business Manager is free, easy to set up, and endlessly helpful – there really is no reason not to use it.