Companies owned by Facebook Inc.
Facebook Inc. the social networking website was started by Mark Zuckerburg in 2004 and since then has evolved into a distinguished social media platform. As one of the most pervasive and ubiquitous companies around the world, Facebook consistently generates headlines with its recent mergers and acquisitions of other social media platforms such as Instagram, Whatsapp, and Messenger.
Facebook purchased Instagram for one billion dollars in 2012. Instagram has recently been estimated to be worth one hundred billion dollars, however when Facebook purchased Instagram in 2012 it was not generating revenue. Instagram is a social media photo and video sharing social media platforms which has mainly generated its wealth through on-platforms advertisements, therefore its is not an exaggeration to say that the purchase of Instagram has transformed Facebook. It is estimated that Instagram generates more advertising revenue than its parent company, with some indicators suggesting that the company generates over eight billion dollars in revenue per year. Furthermore, Instagram has helped Facebook to shift its user base from the original web browser service to an app-based service, which has also coincided with the dramatic growth in the overall number of Instagram app users.
Founded in 2009, WhatsApp is a messaging and calling service and was designed as a low-cost alternative to SMS services. WhatsApp allows users to message and call other users of the app at no cost, regardless of location around the globe. Facebook acquired WhatsApp for a reported nineteen billion dollars in 2014 and as of 2018, WhatsApp had surpassed Instagram’s user base, with around two billion active users.
Launched by Facebook in 2011, Messenger is an instant messaging service and can do a great deal more than send texts. Although Messenger is owned and operated by Facebook, the app and website are separate from Facebook therefore, you don’t have to have a Facebook account, to use Messenger. While the two are partially connected when you have a Facebook account, you are not required to have one to use Messenger. At its core, Messenger is a texting app for both one-on-one and group messaging, however it also has a wide range of useful features such as typing indicator and video calling.
Facebook is by far one of the most popular social media platforms and has developed beyond solely being social networking tool. Facebook and the company’s it owns are now widely used by businesses for strategic marketing campaigns, as a means to reach their desired target audience. Facebook paid advertising is becoming an important part of social media advertising and is much more cost effective than Google ad campaigns, particularly in a digital age when traditional advertising is evolving. Using Facebook ads, businesses can reach people in their social environment during their social activities and Facebook ads enable social recommendation through likes and comments. Users Location, gender, age, education etc. are highly targeted, therefore Facebook ads are personalised and micro targeted.