Understanding the Importance of Marketing your Company Online: How Can We Help?

Social networks are one of the fastest growing industries in the world. By the end of 2019, it’s estimated that there will be around 2.77 billion social media users worldwide. That’s a staggering increase of 310 million people from the 2.46 billion users in 2017. Facebook is arguably one of the biggest and most powerful social networks with 1.86 billion active monthly users, which compares with the 255 million active monthly users on Twitter. Regardless of whether you’re a startup or market-leading company, you need to be using these ever-expanding platforms to engage with your audience. Here’s why!

Social media helps to establish your brand and services online. A company’s social media presence, when orchestrated correctly, tells consumers that their brand is active and focused on communicating with customers. Amazingly, 63% of people that search for businesses online are more likely to use ones with an informative, regularly updated social media presence. If that isn’t enough to suggest that social media is incredibly influential in attracting new customers, another study suggests that 33% of customers claimed social media was their number one way of identifying new brands, products and services. Put in simpler terms, social media is a great way to develop new customer relationships and potentially grow your business. Which brings me to my next point…

Social media marketing has the power to increase customer loyalty. A reported 78% of small businesses use social media to attract new customers, but how do they go about establishing a loyal following? The best advice we have is to always maintain a fast, reliable engagement with your customers online. It’s proven that 71% of people who received a quick response on social media said they would recommend the company/brand to others. Keeping in touch with your audience is a critical factor when trying to build a loyal following. It’s important to post high-quality content on a regular basis and give your viewers a taste of what you have to offer as a company. There is, however, one thing you should keep in mind.

Having a social media presence without an appropriate marketing strategy can be as damaging to your business as having no plan at all. It’s vital to set goals for your company online and know your target audience. Each social media network offers a different way of engaging with your target market, it’s your responsibility to decide which platform best represents your brand and is most likely to attract new customers. That’s where we come in!

We’re an established social media business known throughout Yorkshire for our effective work online and ability to help clients build on their social media strategy. Our company offers a range of useful services for businesses, such as social media training, social media strategy, social advertising and social media marketing. All of our strategies are centred around business goals and combine the art of social media to deliver success. Here at Shoo Social Media, we use social channels to help market your company, creating unique content that positively represents your brand. If you’re a struggling business owner, or perhaps you’re just looking to raise awareness of the service that you provide, we specialise in social media marketing and can help you along your way to developing new customer relationships and increasing brand awareness online.

Get in touch today to discuss your options and learn more about what we can do for you.