The new age of staycations
Caravan and holiday parks in England have perhaps seen one of the biggest transformations in the last ten years in the wake of the digital age of enlightenment. Like any other period in time, new technologies lead to new opportunities, and this is no exception. With the rise of image-led social media platforms like Instagram, and Facebook servicing local enterprises with event and business pages, it is now even easier to find that perfect spot in the country for your getaway. Gone are the days of expensive environmentally harmful glossy brochures that would surely be out of date and thrown away the following year, and hello to the new age of self promotion (at a fraction of the cost and a fraction of the environmental deficit) on the lucrative virtual space that is social media. So called self-service marketing is ‘the new black’ when it comes to promoting your business in the country. Tripadvisor allows holiday parks to be compared and rated, with a host of information and reviews available for all manner of places. As is always the case when public rating is concerned, mixed responses are yielded, but there is no denying that service-led industries have been revolutionised by this online tool.
There is no denying that reality television, although painful for some, has contributed to the rising demands of the British holiday trend ‘glamping’. More often than not, holiday parks in Britain’s countryside offer everything from caravans, glamping and good old tent pitching escapism. With the click of a button, a whole nation can be made aware of the options available at any of the many holiday parks in England.
The online space hosts a world of opportunities for caravan and holiday parks, with easily updatable websites, and platforms that allow you to share content with the masses, from inspiring images of the country, to delectable interiors of caravans and glamping pods. The power an online post holds for the public is more salient than ever, with trips to parks being based wholly on the ‘did you see that picture online of those camping pods?’ notion. The country is often fully segregated from city life, but with the online domain, the two worlds are now heartily connected and offer the opportunity to glide between metropolis and rural life as easy as a click of a button…well, almost.