Instagram vs Facebook: Which will better your brand?

This year alone, there are over 2.3 billion daily active users across multiple social media platforms. When starting up a business most people make use of several social media platforms. But this begs the question: which platform best suits your brand? 

Curious as to which opportunities Instagram and Facebook can offer your business? Well keep on reading as we have created the best extensive breakdown for each brand. By the end of this blog we guarantee you’ll make the most out of your marketing strategies. 

Instagram vs Facebook: Background 

Facebook, the platform that redefined social media made its first appearance in 2004. Probably the most long standing platform, ultimately paving the way for other socials such as Twitter and Instagram. 

Launching in 2010, Instagram is fairly new to the game. Yet has skyrocketed within the social sphere, and is the fastest growing social media platform to date. Instagram is always evolving and adapting, launching new features every year such as Reels, IGTV and shopping tags. 

Both social media platforms are astronomical in terms of their success. Going from strength to strength both together and apart, where rather interestingly there a bridge between the two has formed. You can now share your Instagram pictures on Facebook, and many Facebook adverts are seen on Instagram too. 

Whilst it may seem tempting to use both for your business, let’s take a look at their engagement statistics. 


Instagram vs Facebook: Engagement. 

Because of it’s visual aesthetic and influential content, Instagram is home to around 1 billion monthly users. Where 80% of Instagram’s accounts foll

ow business profiles, and almost every user visits at least one business profile a day. 

On the other hand, as Facebook is one of the most long standing social media platforms. With around 2.375 billion monthly active users, generating a whopping 4 million likes every minute. 

At first glance, It may seem that because Facebook has more users, it will gain more engagement. But that isn’t necessarily true. Instagram has proven itself, particularly when it comes to opportunities to create organic growth for businesses. For example, let’s take a look at how ‘Converse’s’ engagement compares on Facebook and Instagram. 

Whilst Converse’s post gained 63,000 likes on Instagram, their Facebook photo only gained 97 likes.

This is because Facebook is more text orientated and Instagram is primarily visual. Therefore, a more visual brand such as those in food and fashion will receive better engagement on Instagram. 

If your brand is information and text based, Facebook will guarantee a better surge ofattention to your business. 

Facebook vs Instagram: Demographics 

Analysing the demographics of social media platforms is essential when choosing the right focus for your business. 

If your brand targets the younger generation, you might get more bang for your buck on Instagram. This is because Instagram generally targets a younger audience, where 90% of users are under 35 years old. 

What’s great about Facebook is 24% of active users are women aged around 18-34, and 35% are men aged 18-34. Why is this great you ask? 

If your business is highly priced, Facebook’s older audience are more likely to buy your product as they have higher incomes. Rather than Instagram teen’s who have the problem of “shiny product” syndrome and are after faster, cheaper and popular products. 



As cliché as it goes, quality is far more valuable than quantity. Choosing the right social media brand will massively increase your visibility. But more importantly, grow your visibility among the right people. 

Ultimately, both Facebook and Instagram are two of the most effective social media platforms in the world. With Facebook inhabiting an older audience, featuring more text and informational purposes. It’s engagement statistics unfortunately lack, whereas it’s vanity metrics beat Instagram to a pulp. On the other hand, Instagram attracts a younger audience. With it’s striking content, it receives far better engagement for all visual based businesses. 

Now you know the top three factors of both Facebook and Instagram, choosing the right platform should be a breeze. Let us know what platform has worked best for your brand. Are there any other factors about these brands that won you over? We would love to know!