How to keep your digital marketing knowledge up to date

Many business owners find themselves struggling to keep up with the ever-changing world of digital marketing. After all, there are so many new technological advances and changes in consumer behaviour happening every day. It’s hard to know what you can do about it, or how you should react. The good news is that there are some simple steps you can take to stay on top of your game without feeling overwhelmed or out-of-date. 

Here’s one specific tactic you can use to ensure you are constantly learning…

Read industry blogs, books, and videos.

This is a simple one. Reading industry blogs is important because it keeps you up to date with current trends and topics. If you are a more visual person, there are plenty of videos and e-learning options out there too that often support a blog. We have an office library of renowned authors such as Simon Sinek and Dave Chaffey.

Some of my favourite sources include:

To do…

Sign up for these and get quality information straight into your inbox. When it arrives, label it and store it in a ‘Research’ folder that can then be given your full attention during your continued professional development time.

Build time into your diary for learning. I chunk my learning into 2-hour sessions, once per week in an afternoon when I am more open to taking in new information. It’s long enough to get stuck in and learn but not too long a time I lose focus. It depends on your learning style.

I build CPD time into my diary and so does the team. Everyone is busy but it’s important to keep up to date with industry news and trends so you have the tools to guide and shape your role, team, or business.

Read or watch the content but take notes in a dedicated notebook. Colour code your notes so you can skip to key information. Green to action. Yellow is a learning point.

Share your new knowledge with someone. If you can teach it, you know it. Think of information as open-source and think of who could benefit from this newfound knowledge. It could be your team, family member, or dog. Fine, your dog won’t understand what you are saying but if you can articulate the information, you will have a better chance of retaining it.

There are many other ways to keep up to date with knowledge and information and reading your industry books, blogs, and watching vlogs is just one thing you could do. Other access points to consider, could be to join online communities or attend events. 

How do you keep up to date with your industry knowledge?

– Chris Morris, CVO