The complete guide to mobile-first videos

We are mobile-first, mobile-only creatures now. With the rise in popularity with apps like TikTok, YouTube, as well as Instagram recently announcing that it will prioritise videos for users, creating mobile-friendly videos, has never been so important. And with mobile-first videos, we can reach our audiences on the go and in a way that is more personal than ever before. In today’s mobile-first world, it is more important than ever to make mobile-first videos for social media. Videos are a great way to share your brand story and generate interest in your products or services.

So, you are probably thinking, what’s the difference between mobile-first videos and videos in general?

Mobile-first videos are mobile-specific, meaning they can be viewed and interacted with the smallest mobile device. Mobile-first videos should be made for on the go people, without having to turn their phone to the side or turn their sound on. Videos for desktop, are usually created with a landscape format, and created for people who are usually able to invest their time into long-form videos.

How to create mobile-friendly videos:

Change up the dimensions:

To be mobile-friendly, your dimensions must be 1080X1080. Not only does this allow the viewer to watch the video without expanding the video or turning their screen, but it allows your video to become immersive to viewers on Instagram stories, TikTok or Facebook video stream.

Grab the attention fast!

As mobile-friendly videos are created for on the go users, your videos must immediately capture the user’s attention as they are scrolling by. You can do this by having fast-moving, eye-catching graphics, or scenes.

Consider the video length

You need to get your main message across within 3 seconds of the video, and ideally, your video must be 15 seconds or shorter. To do this effectively, make sure you make a snappy, eye-catching video that conveys your messaging, branding and what you are trying to sell or promote.

Remember your sound off viewers

Many mobile viewers will probably be within a social setting, either at work, with family or on public transport. Social media platforms such as Instagram and Facebook do not automatically play sound, so you cannot rely on your sound to capture attention. Most of the time, they may watch your videos without sound. You need to make sure that the messaging in your video can still be understood without sound, If you have dialogue, you should add clear subtitles so they can follow along, if there is no dialogue, use graphics to convey your messages. 

The power of video is undeniable. With the right strategy and a few simple tricks, you can create videos that are both engaging and persuasive. All the tips we provided should help make your next video stand out from the rest and garner more views on social media.

If you have any questions about how best to implement these principles into your own strategy or need advice in another area of marketing, don’t hesitate to get in touch with us today – info@shoosocialmedia.co.uk

So what are you waiting for? Get mobile-friendly videos up and going today!