Equestrian World and digital marketing

A stable relationship

The equine industry has long been lucrative,

but perhaps, an underrepresented one. In the eyes of the nation, a horse is a symbol of majesty and beauty. For some, childhood riding lessons provide family time and enjoyable pastime, for others, horse racing provides an outlet for those inclined to gamble. But what after this?

Over five million people visit the fifty-nine racecourses in

Britain a year.

The horse industry’s gross output is estimated at 3.4billion and includes equestrian businesses such as tack/feed shops, livery yards, riding schools and many more. The latter, bringing in over 500 million annually in horse riding lessons.

Equine Sports.

But, when equine sports and welfare are frequently omitted from the school curriculum, how do new people enter the industry and help it grow? Well, it would seem the answer is Digital Marketing. There was a time when the horse industry functioned through hearsay, but now, increased connectivity in the digital age has made communication within whatever industry, immeasurably easier. With the power of social media and digital channels such as youtube, the equestrian world is now more visible than ever. In the last ten years, the world of PR and digital marketing has seen a huge increase in specialist marketing teams that target the equestrian world. The social and digital platforms are the perfect place to get your equine business heard, and with increased reach and visibility, attracts new talent, new investors, a new opportunity to the equine world.

Much more business.

Horses welcome so much more business than horse racing and horse riding lessons, horse therapies help those with disabilities to learn and grow, and equestrian related products, from fashion and accessories for the rider or the horse itself provide a host of products for the consumer to buy. While the equestrian world may have been a niche one for a while, it’s clear it is moving into the mainstream world, with global fashion houses like Gucci and Ralph Lauren, lending inspiration from the equine world to sell to the masses.

The stable relationship.

In conversation with local Leeds, West Yorkshire, UK based horse trainer and competitor, it was revealed that Facebook is the primary platform for horse riders and competitors, online communities bring together like minded horse trainers and competitors to organise local competitions primarily in the winter, when affiliated horse competitions do not run. Riding lessons, horse breeders, business owners and farriers can come together to generate business, community and the transmission of skills through learning and events. Whether your business is selling or training horses, offering lessons, learning therapies or accessories, it’s clear that your key to saddling the world of equine and business is digital marketing.

Frances Dixon Independent Equine Consultants

Latest From Our Blog

Keep up to date with our latest news and social media blogs.

Problems with your Facebook conversion reports?

Problems with your Facebook ad conversion reports? what may be wrong and how to fix itThe world has reached a whole new level of advertising with Facebook ads being the most popular choice for people who are new to online marketing. The Facebook advertising platform...

How users can prepare for the IOS/ Facebook update

How users can prepare their Facebook ad account for the IOS update   Our previous article focused on the digital war between Facebook and Apple and the impact of Apple’s new IOS14 update for Facebook ads. This time, we want to prepare you ahead of the new IOS14...

My time at the Shoo academy

Reflection on my time as a member of the Shoo academy I have now been a member of the Shoo Academy since October 2020, and it has been one of the most invaluable experiences I have had during my time at University. I have taken on a range of placements in the past,...