10 Steps to Creating an Awesome Social Media Strategy in 2020.
2020 has arrived, and within the new decade social media is going to change as we’ve never seen it before – make sure you and your company are keeping up-to-date with all the new trends and create an epic social media strategy that will see you get results.
Why you should have a strategy:
Before you start to read how you can create your strategy, here’s why you should have one:
- To save time
- To ensure your goals are being completed
- To target your audience more effectively
- To stay ahead of the competition
- Create better, more organized content
- Create an organic presence online and thus in the real world.
To see success and results, you need to keep up-to-date with what’s going on in the world of social media and marketing, trends are emerging daily and things are quick to be left behind, make sure your company’s social media marketing isn’t going to be left in 2019 and ensure it’s the best it can be in 2020.
Creating your strategy
It’s important to have a good, solid strategy as in the long run it will help your business progress and succeed. There are 10 steps you can follow to ensure you have the best strategy you can.
1. SMART goals
Create SMART goals. Specific, measurable, attainable, relevant and time-bound goals that will help guide your success.
2. Learn about your audience
Learn about your audience. There’s no point creating and posting content that won’t interest your viewers – instead do your research. Learn what sort of content they follow and enjoy and use this to create social pages tailored to them.
3. Gather data
Gather data. Find out what the best time to post is, what’s getting the best results, what platforms your customers use most, what platforms work best for your business, what content works and what content doesn’t. It’s better to trial different content and copywriting which will allow you to see what’s successful. This data will allow you to refine your strategy and strategically advertise.
Research trends and competition. See what works for other similar companies and general social media users with a large following; see what platforms have new features (e.g Instagram Stories), and how to use them to your advantage. It’s all about keeping up-to-date.
Conduct an audit. Reflect on what you have already achieved and in order to carry on, ask yourself what’s already worked for your campaigns? Who is connecting with you online? What is your social media presence like compared to others? What platforms do your users engage with? You can then create an audit which allows you to look at aspects such as KPI’s, audience demographics and content.
6. Update your profiles
Set-up/update your online profiles. It’s important that customers can go online, find your website/social media and get a feel for what you’re like and get in contact with you. It’s also important to keep them frequently updated. Use your contact details, location and key-words that will attract your key audiences.
Find some inspiration. There’s nothing wrong with taking some inspo from similar brands, see their type of content and what seems to get more responses, look at case studies on their websites, successful campaigns and how they present themselves online.
8. Social Calendars
Create a social media calendar. Use it to keep up-to-date with scheduling content and what important days are coming up that can be posted about such as National Awareness Days and Holidays.
9. Put it to the test
Test, evaluate and update. Your strategy may not exactly be perfect first-time, trial it and see if it gets any results, if not then go back to the drawing board and change it up and try again.
10. Good things take time
Be patient. You won’t see changes straight away, it could take weeks or months for changes to happen – but if you keep to a solid plan and work at it then you’ll get the results you and your company need.