Problems with your Facebook conversion reports?

Problems with your Facebook ad conversion reports? what may be wrong and how to fix it The world has reached a whole new level of advertising with Facebook ads being the most popular choice for people who are new to online marketing. The Facebook advertising platform...

How users can prepare for the IOS/ Facebook update

How users can prepare their Facebook ad account for the IOS update   Our previous article focused on the digital war between Facebook and Apple and the impact of Apple’s new IOS14 update for Facebook ads. This time, we want to prepare you ahead of the new IOS14...

My time at the Shoo academy

Reflection on my time as a member of the Shoo academy I have now been a member of the Shoo Academy since October 2020, and it has been one of the most invaluable experiences I have had during my time at University. I have taken on a range of placements in the past,...

9 common Facebook ad mistakes

9 Common Facebook ad mistakes   We may currently be in the middle of a pandemic, but that’s not the only outbreak we are all aware of. We are also experiencing a ‘digital outbreak’. Technology is booming and it’s only a matter of time before we start seeing...

Why B2B Marketers should use Linkedin advertising

Why B2B marketers should use Linkedin advertising Whether you’re a freelancer looking to find new clients and opportunities, or an experienced manager in the market for a new job, LinkedIn offers the tools you need to connect with other people and businesses....

Why equine professionals should use digital marketing

Why equine professionals should use digital marketing The world of social media can seem like a vast and daunting place for anyone, let alone new – or indeed seasoned – entrepreneurs on their business journey. The Equestrian Industry has long been viewed as a...