equestrian world and digital marketing

Equestrian World and digital marketing A stable relationship 7 The equine industry has long been lucrative, but perhaps, an underrepresented one. In the eyes of the nation, a horse is a symbol of majesty and beauty. For some, childhood riding lessons provide...

Everything you need to know about Clubhouse

Everything you need to know about Clubhouse  You might have seen the name Clubhouse pop up a lot recently, the invite-only social media app, so exclusive that invites have been selling on eBay! But what is it and why is it being raved over so much?  Clubhouse is a...

Marketing Your Way out of the Crisis

Marketing Your Way out of the Crisis – a webinar hosted by Nigel Apperley and Chris Morris As national COVID-19 restrictions are beginning to be gradually lifted, many businesses are concerned with the impending financial scar the pandemic will leave on the economy....

The history of Shoo Social Media

THE HISTORY OF SHOO – 7 YEARS OF GROWTH  Have you ever wondered where Shoo Social Media started? Or where the name Shoo came from? Then look no further. Today’s blog is all about the history of Shoo.   Shoo Social Media was founded in July of 2014 by the owners Rachel...

Instagram Mental Health

#InstaSad How social media can impact young adults mental health: Mental Health Awareness week. The dawn of the cyberage is no secret to anyone, particularly amongst generations such as millennials and Gen Z who use various social media platforms daily. In 2020 3.8...

What is a Facebook sales funnel?

What is a Facebook sales funnel? As consumers pass through the cognitive stages discussed in the previous post (AIDAR), they simultaneously pass through the top, middle and bottom of the ‘’funnel’’, paraphrased as the TOF, MOF and BOF. The funnel is a metaphor used in...