News and blogs


news and blogs

We produce monthly blogs that focus on various topics such as, social media marketing, safeguarding and security. Our blogs also include our top tips, ideas of how best to develop your social media strategies and various industry related developments.
Instagram Mental Health

To stalk or not to stalk?

Is it okay for future employers to stalk potential candidates’ Instagram profile?

It is no secret that if you go to an interview and you thought it went brilliant, but shockingly you heard nothing back from the company, the chances are that the employer may have checked your social media and found something controversial, which can lead to serious repercussions within your employment opportunities.

New blog coming soon

Watch this space

Instagram Mental Health

How to advertise your business on Instagram

Regularly uploading content to your story when building your brand on Instagram can be a perfect solution to any plateaus you may have experienced. Stories are a fun and straightforward strategy which can boost your engagement and provide useful insights that will help your business blossom. If you are a new Instagram user or just looking to branch out and try new marketing strategies, these tips will help you learn how best to fully utilise Instagram stories.

New blog coming soon

To love or loathe the likes

Instagram officially launched as an iPhone app back in 2010, and from that point on Instagram has changed the world. In 2010, it was primarily used to share photos between friends and family, upload pictures of your favourite Starbucks drink, or a screenshot of your favourite song lyrics. However, this innocent epoch has been transformed into one of the most influential and efficient business platforms that it is today. With over 25 million business and influencer accounts worldwide, Instagram is now a platform for the pursuit of perfection. Where ‘likes’ are considered a social currency, used to measure the validity and value of one’s’ post, brand, or self worth.

Instagram Mental Health


How social media can impact young adults mental health: Mental Health Awareness week.

The dawn of the cyberage is no secret to anyone, particularly amongst generations such as millennials and Gen Z who use various social media platforms daily. In 2020 3.8 million people use social media which is more than half the world’s population.

Caravan and holiday parks in England have perhaps seen one of the biggest transformations in the last ten years in the wake of the digital age of enlightenment. Like any other period in time, new technologies lead to new opportunities, and this is no exception. 

New blog coming soon

Why you should move your business to Instagram.

It is no doubt that Instagram has created a revolutionary platform for businesses. Not only has this app enabled businesses to gain an increasing amount of sales due to the 26.9 million Instagram users alone, but the innumerable features offer business users a contemporary and advanced dynamic. However, if Facebook has over 2.7 billion users in 2020, what makes Instagram the most preferred platform when looking to generate more business?

The new age of staycations

Caravan and holiday parks in England have perhaps seen one of the biggest transformations in the last ten years in the wake of the digital age of enlightenment. Like any other period in time, new technologies lead to new opportunities, and this is no exception. 

New blog coming soon

Facebook Ads Manager: The definitive guide

If you want to get people to see the products, solutions or services your company offers, you really cannot afford to avoid social media; it is where engaged people tend to hang out when they are online, and these platforms provide the ideal opportunity to get in front of millions of people quickly and easily. Facebook and Instagram advertising can both be incredibly beneficial to your business, but today we’re going to focus solely on Facebook.

How to advertise on Facebook?

Facebook advertising can be the perfect solution for any UK business looking for targeted ads that really do work. If you’re scheduling your media buying calendar for the coming months, these top tips provide the basics to get you started with Facebook ad placements and campaigns:

New blog coming soon

What is Facebook Business Manager, and why should I use it?

Facebook Business Manager is a free tool developed by Facebook designed to help businesses to manage their Facebook pages without having to tie them to a specific personal Facebook account.

Do you prefer tea or coffee? Did that grab your attention, and draw you in to find out what I’m going to write about?

That is also how advertising on Facebook and Instagram often works. This blog post will give you a little insight into different ways you can advertise your profile on Facebook and Instagram.

New blog coming soon

Working from home through a designers eyes

Cienna shares her thoughts about working from home and working on Digital U 2020.

The positives of working from home by Matilda

At the moment it is easy to find negativity, all we need to do is switch on the television for all of 5 minutes or even just think about how we haven’t been able to go to the supermarket without engaging in a high stakes game of socially distanced human Tetris.

New blog coming soon

Use social media ad campaigns to kick the COVID-19 blues

Many retail business owners are currently facing up to a new commercial landscape in the wake of the coronavirus (COVID-19) pandemic. Things might not be the same again, but currently, we are busy adjusting to the short term.

Working from home by Mollie #TeamShoo

Like most of the country, Shoo closed the office on Monday 23rd March and suddenly we were all thrown into the world of working from home. Now I’m into week three of #WFH here is why I’ve found working for a digital company the absolute best.

Ilkley Business Awards 2020 by Mollie

I first met Rachel and Chris whilst I was volunteering for their charity fashion show ‘Fashion Fiesta’ in 2016 and 2017. At the time I was starting my degree in makeup and was focusing on working freelance so managing to keep the yearly space at Fashion Fiesta was a massive plus as it gave me the best opportunity to network and meet other people in the industry.

Instagram is an impressive, idealistic and imperative force for any doubtful generation X business owners.

Here are 4 incredible features Instagram offers that will surely boost your business to the echelons of success!

Benefits of Social Media Marketing for your Business

Social media is a great tool that can be used for several different purposes. One reason why social media is so great is the positivity it can have with increasing your brand’s success. YOU can use social media to benefit you and your business, and the great thing about advertising on social media Is that it can be FREE!

COVID-19 is growing. And so is technology.

We are living in an unprecedented time. A time of uncertainty, and of crisis for the whole world. However, it is important to take a moment to be grateful.

How to make your LinkedIn profile more professional

We often don’t think about LinkedIn as a platform to market ourselves. It’s a tool we can use to brand ourselves for future employees or partners.

How do you convince the non digital native generation of the merits of social media marketing?

It can be argued that Generation X is rather reluctant to embrace social media platforms. Privacy is by far the biggest concern when it comes to Generation X and their perception of social media.

5 ways you can stay safe online:

The online world can sometimes be a daunting place for first time users. The internet, specifically social media, can be an enjoyable place that can give you and your business an effortless way to promote work. Here are some tips that we employ at Shoo, which can help you with keeping your personal life and your business safe online.

How to be more efficient - work place and working from home

Sometimes today’s society it may feel like it is more difficult than ever to stay efficient. Given the current pandemic, people are having to work from home feeling uninspired and unmotivated. 

Memoirs of a global recession

As we are currently going through a period of economic uncertainty/fear/rumination with the current pandemic, with some businesses right now having contracts cancelled or delayed. 

5 of the best ways to stay connected with your colleagues outside of the office

You might be wondering how to keep your colleagues connected during these troublesome times.

Meet the team!

These are three of our lovely social media interns at Shoo Social Media. Click on the image to read their experience at Shoo so far! #Blog #WorkExperience #Internship

Top 5 Features of Facebook Workplace

We all use Facebook. Whether it be on our phones, laptops or desktop computers we are constantly surrounded by it.

Here's why Facebook advertising is a crucial B2B marketing strategy

Facebook advertising is traditionally thought of as the domain of B2C marketers. Using seemingly organic social media content, they can nestle their message into users’ feeds offering discounts, promotions and retargeted messages.

Five reasons why you should use Instagram to promote your business

Why use Instagram? Instagram could be considered the best platform for engaging both new and existing followers. With over one billion users, Instagram is a must have for you and your business, here’s why…

2020. The Year To Successfully Smash Your Goals.

2020 is here and it’s a brand new year for goals and success, especially within the social media marketing industry. With platforms rapidly changing, it’s important to keep up-to-date with modern trends and new online releases.

10 Steps to Creating an Awesome Social Media Strategy in 2020.

It’s so important for businesses to have a social media strategy, whether that’s refreshing a past one, or creating a new one – it’s good to be organized and understand how social media works for your business.

A brief guide to Instagram advertising

With over one billion people using Instagram every month, the social media site has become fertile ground for companies to advertise their wares. If you’re interested in using Instagram advertising to promote your brand but are unsure where to start, we’ve put together a quick guide to help you navigate the site:

Fashion Fiesta is back for 2019

Yorkshire’s top fashion fundraising event, Fashion Fiesta 2019 is returning to the catwalk. Fashion Fiesta was founded in 2015 by the director at Shoo Social Media, Rachel Hatfield. In 2015, the show took place in Bradford, acting as a fundraiser for Action in the Community. That first show featured 6 designers, 15 models and 6 make up artists. The reach of the project has since grown, increasing the amount of money raised and the number of aspiring designers assisted.

Equestrian and digital marketing: A stable relationship

The equine industry has long been lucrative, but perhaps, an underrepresented one. In the eyes of the nation, a horse is a symbol of majesty and beauty. For some, childhood riding lessons provide family time and enjoyable pastime, for others, horse racing provides an outlet for those inclined to gamble. But what after this?

Work experience with Shoo Social Media - Nazia Hussain

I’ve recently graduated from Leeds Beckett University, with a degree in BA Fine (Hons) Art. I managed to become an intern at Shoo by attending one of the spotlight on events (Digital Marketing) where there was a panel made up of 3 business owners, and employees who worked in the digital marketing.

How do you get sales leads from Facebook?

Setting up a business can be a laborious task – and it’s naturally incredibly frustrating when your hard work doesn’t allow for the results you were expecting.

Companies owned by Facebook Inc.

Facebook Inc. the social networking website was started by Mark Zuckerburg in 2004 and since then has evolved into a distinguished social media platform.

Top SMB online marketing challenges in 2019

Digital marketing trends for small business run the gamut. From time-saving AI to list-building WiFi, marketing industry headlines shine their spotlights on the shiny and new.

Ask an expert: can B2B marketers succeed with Facebook video?

Can B2B marketers use Facebook video? 

As one of the largest social media platforms on the planet, Facebook is an attractive option for marketers looking to connect with customers, with video as one of the most effective mediums. 

The Navvies who built the Bramhope tunnel

Catapult Films is a company which creates engaging films for every communication channel, including websites, YouTube and Social Media, presentations, training courses, cinema and TV. They produce a variety of different films such as, case studies, testimonials and product demonstrations and prime time advertisements.

One of the sponsors of Digital U was Beacon; providers of digital campaign intelligence for smart marketers.

Beacon enables digital marketers to quickly learn which digital channels and content drive visitors to their website, using that actionable information to improve website engagement and subsequent campaigns, and to then massively transform campaign effectiveness to maximise marketing spend and improve business outcomes. 

Facebook Pixel: The Holy Grail in Retargeting Campaigns on Facebook.

Retargeting, also known as Remarketing, is the most powerful online branding and conversion optimisation tool for online Advertising; grounded on a cookie-based technology that can help your brand in front of bounced traffic after they leave your website, Retargeting is the key for your success in terms of target audience management and returns on investments.

Communications strategy isn’t voodoo

If sticking pins into crude effigies of your competitors were an effective business approach, everyone would be doing it. Bookshelves would be overflowing with titles such as “The Voodoo Method” or “Juju to Success”. It isn’t and they aren’t – for good reason. It doesn’t work. In contrast, the benefits of a strategic approach to business are widely recognised. This is why, for example, the vast majority of enterprises begin life as a business plan.


Why should I use the Facebook Pixel?

Do you use Facebook ads? If the answer is yes, one of the tools you should definitely be using to help you get the very best from your campaign is Facebook Pixel. Once properly set up, this element can even help you save some money on your ad budget.

Understanding the Importance of Marketing your Company Online: How Can We Help?

Social networks are one of the fastest growing industries in the world. By the end of 2019, it’s estimated that there will be around 2.77 billion social media users worldwide. That’s a staggering increase of 310 million people from the 2.46 billion users in 2017.

Five useful apps in your day to day life

The Headspace app is all about health and wellbeing. It focuses on meditation for adults, kids, work, sleep, focus, stress, and anxiety. The app claims to ‘teach you the life-changing skills of meditation and mindfulness in just a few minutes a day’, this means that you can meditate in the comfort of your own home or anywhere you feel like meditating!

Social Media Marketing: Ephemeral Content

Ephemeral content is content that lasts for 24 hours or less. Instagram, Facebook and Instagram have all adopted ‘stories’ since Snapchats boom over the last few years. Taking inspiration from the Snapchat trend, stories are often 30-second long video/image content that disappears 24 hours later. It may seem pointless to create content that will soon be gone forever, but studies have shown that ephemeral content produces the most engagement. 

Five top tips for using Twitter

Welcome to Shoo Social Media. Have you ever wanted to use Twitter, but not know what to actually do on the Social Media platform? Well. today is your lucky day. These five top tips on Twitter will ensure that your Twitter game is on point!

Five top tips for using Instagram

Welcome to Shoo Social Media! Have you ever wanted to use Instagram, but just ended up confused as soon as you load the platform up on your mobile device? Well, keep on reading, because we have five top tips to cure your Instagram anxieties

Five top tips for using Facebook

Do you know how to use Facebook, but would love to make sure that your Facebook game is at the best level that it can be? Them keep on reading, as, today’s post is all about, Shoo Social Media’s ‘Five Top Tips On Using Facebook.

Hello Everyone!

Welcome to Shoo Social Media. I hope that you are having a great day.

Today, Shoo Social Media, are introducing a new team of savvy social media experts that will be creating blog posts for the next 4 weeks.

Why should your business use Facebook advertising?

Social media is one of the most important advertising tools that a business can use. More than 80% of internet users use Facebook, and this doesn’t taper off as audiences get older, as 65% of internet users over 65 have and use a Facebook account.

Social engineering through social media

You may already be aware of the more sophisticated schemes cybercriminals use to access your private data such as hacking. But there is an even more sinister approach that does not get the coverage it deserves, given its potency. Social engineering involves the use of psychological manipulation techniques to obtain personal information from individuals and perpetuate scams.

Social Media: the Holy Grail of Events Marketing

Want the 411 on ‘what the hell is social media marketing?’ Check out our blog below with the ‘how to’ market your events online!

The 411 Social Media Marketing

Facebook’s benefits for business are twofold: on a basic level, it can help you create a recognisable profile for your business.

Cambridge Analytica – Facebook issued record fine

The Information Commissioner’s Office (“ICO”) has announced that Facebook is to be fined £500,000 for its part in the Cambridge Analytica scandal.

Generation Z Social Media Usage

Randstad Canada describes Generation Z as those born between 1995–2014. Others define Generation Z as those born between 1995–2009.

Court condemns Facebook’s use of personal data

After a lengthy battle with the Federation of German Consumer Organisations (“FGCO”) regarding Facebook’s data protection policies, the Berlin Regional Court (“BRC”) has found that Facebook’s use of its users’ data was illegal.

Will Facebook Live Blow Periscope Away?

Periscope was founded in 2014 under the name Bounty, and has been described by co-founder Kayvon Beykpour as an ‘Exploration in human anthropology’.

Are my children safe? 4 things to consider when using Snapchat’s Snapmaps?

Snapchat is a veritable infant in the social media family. It first made it’s way onto our mobile phones in September 2011, and has grown rapidly ever since.

How will the 2018 Facebook algorithm changes impact advertising my business?

On the 11th of January, Mark Zuckerberg made an announcement that Facebook’s news feed is due to undergo a significant change. To keep users from passively consuming content, the world’s biggest social media platform is moving away from its current time-thief format and closer to a platform that will let users have “more meaningful social interactions”.

Eat, drink, tweet, sleep, repeat: social media for restaurants and hotels

Here at Shoo, we love nothing more than working with businesses to create an effective social media strategy that is beneficial to their offering. 

It's not what you know, it's who you know: 5 reasons why your employees need to be on LinkedIn

We don’t need to tell you that it pays to be connected but have you educated your employees in the importance of getting their face (and your business) in front of people?

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Ilkley Leeds
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