How to perform better on social media: Analytics

Many social media marketers face the same problem: Too many tasks and not enough time to complete them. You need to do so many things: create content, design graphics, research keywords, and manage social profiles… The list goes on. Plus, with all of these jobs comes a lot of responsibility. 

If you make one mistake on your social media campaign (like using an irrelevant hashtag or posting at the wrong time), it could cost you leads and customers. That is why analytics is such a useful tool for social media marketers; it can help save time and money by telling us exactly what needs to be done in order to get better results.

How does analytics help improve social media marketing?

It helps social media marketers find out what content, graphics and text works best for their audience. This will create more effective social media campaigns that increase interactions and leads and save you time.

By split testing and using analytics, you can find out who has interacted with your posts. But more interestingly, you can find out, by split testing which graphic and text were favoured most by your desired audience. This will make sure you’re investing your time and money on the right social media content.

How does this work?

For example, say I want to create a post for a family of four about cooking dinner tonight. To do so, I would use analytics to find out what recipe is most liked by families with children, then I can create graphics and text related to the recipe without spending too much time thinking about it. That means, I am creating content that is relevant and tailored to my target audience, and the post has the potential to increase interaction and leads.

You can split-test a campaign on social media by creating multiple different types of graphics and text for your posts, then comparing how well each performs.

Once you have started using analytics, you know what time is best to post, what graphics and texts to create and lastly, you will increase your leads and interactions.

To conclude, knowledge is power when it comes to finding successful strategies for a social media campaign. Using analytics will show you what content works best through data and save you time by helping you make decisions quickly. This means that you should be able to create posts that are successful while increasing interactions and leads.