3 ways to optimise Facebook ads to increase sales

3 ways to optimise Facebook ads for your online store: increase sales Facebook is one of the most efficient ways to advertise online. Many novices view the Facebook advertising platform as an instant cash cow: Create an ad, run it, and – voila – watch the money pour...

The complete guide to mobile-first videos

The complete guide to mobile-first videos We are mobile-first, mobile-only creatures now. With the rise in popularity with apps like TikTok, YouTube, as well as Instagram recently announcing that it will prioritise videos for users, creating mobile-friendly videos,...

Seven-year success story for social media firm Social media marketing business Shoo Social Media marks its 7th birthday this month – and with much to celebrate.  The Ilkley-based company has seen a period of rapid growth, expanded its team and still found time to meet...

How to keep your digital marketing knowledge up to date

How to keep your digital marketing knowledge up to date Many business owners find themselves struggling to keep up with the ever-changing world of digital marketing. After all, there are so many new technological advances and changes in consumer behaviour happening...