The stages of the AIDAR model

The stages of the AIDAR model Knowledge of the AIDAR model is fundamental to creating a successful ad strategy. It is the theory which should underlie the practical efforts of an ad campaign. While the posts following this will show how the AIDAR model can be...

How to create an effective video ad

How to create an effective video ad We spend a hell of a lot of time on our mobile devices, and the amount of time we spend on them is increasing in a digital age. Following 2020, this is inevitably going to be set to rise even more in the coming years.  Research into...