Instagram Mental Health

#InstaSad How social media can impact young adults mental health: Mental Health Awareness week. The dawn of the cyberage is no secret to anyone, particularly amongst generations such as millennials and Gen Z who use various social media platforms daily. In 2020 3.8...

The AIDAR Model – Facebook sales funnel

How to write for the Facebook ads sales funnel Knowledge of the AIDAR model is fundamental to creating a successful ad strategy. It is the theory which should underlie the practical efforts of an ad campaign. While the posts following this will show how the AIDAR...