What is a Facebook sales funnel?

What is a Facebook sales funnel? As consumers pass through the cognitive stages discussed in the previous post (AIDAR), they simultaneously pass through the top, middle and bottom of the ‘’funnel’’, paraphrased as the TOF, MOF and BOF. The funnel is a metaphor used in...

Working from home: How to keep happy

Working from home: How to keep happy Over the past ten years remote workers have increased by around 250,000, particularly through 2020 after the spread of the CoronaVirus.  From April 2020, around 49.2% of adults in employment have transitioned their workspace to...

To stalk or not to stalk?

To stalk or not to stalk? Is it okay for future employers to stalk potential candidates’ Instagram profile? It is no secret that if you go to an interview and you thought it went brilliant, but shockingly you heard nothing back from the company, the chances are...

To love or loathe the likes?

To love or loathe the likes? Instagram officially launched as an iPhone app back in 2010, and from that point on Instagram has changed the world. In 2010, it was primarily used to share photos between friends and family, upload pictures of your favourite Starbucks...

How to advertise your business on Instagram

How to advertise your business on Instagram. Regularly uploading content to your story when building your brand on Instagram can be a perfect solution to any plateaus you may have experienced. Stories are a fun and straightforward strategy which can boost your...