Free Social Media Training – Masterclass

How would you like to learn more about social media marketing and how this can benefit your business? Join us for this training taster session about the importance of social media and how an effective strategy can help you build up your brand awareness, understand how social media can help your business and generate sales for your business. Join us for this FREE taster class about the importance of social media and how an effective strategy can help you build up your brand awareness, understand how social media can help your business and generate sales for your business. Social Media is becoming an important tool in your business plan and is now an essential part of your sales and marketing toolkit. In this session, we will highlight the importance having great content, a strategy and some great tips to implement into your business. Check out the link below for the dates that are available...

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Social Media Strategy Masterclass

How would you like to learn more about social media marketing and how this can benefit your business? Join us for this taster about the importance of social media and how an effective strategy can help you build up your brand awareness, understand how social media can help your business and generate sales for your business. Join us for this FREE taster class about the importance of social media and how an effective strategy can help you build up your brand awareness, understand how social media can help your business and generate sales for your business. Social Media is becoming an important tool in your business plan and is now an essential part of your sales and marketing toolkit. In this session, we will highlight the importance having great content, a strategy and some great tips to implement into your business. Check out the link below to see the available dates and to...

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Shoo Social Shortlisted for Ilkley Business Award

Rachel Hatfield and Chris Morris, the founders of Shoo Social Media, are thrilled to discover that they have been shortlisted for an Ilkley Business Award in the Micro Business Category. The pair founded Shoo in 2014, and are based in Rachel’s family-owned office in Ben Rhydding. Shoo have made numerous contributions to the community of Ilkley and the Bradford area, so despite it being no surprise to the community and those that know them well, the owners of this thriving micro-business were humbled by this recognition. Shoo Social specialise in helping businesses in the events and hospitality industry with their social media strategy, as well as offering business owners management and training. From bespoke training sessions for individuals and small groups, to fully managed social media packages aimed at business owners who don’t have the time or knowledge to do it themselves, Shoo tailor their services to the needs of...

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How to get your business noticed in crowded market place

We will show you how to get your brand out there and filter out the noise. Social Media has become a crowded market place. Content is becoming increasingly more important in order to make yourself stand out of a crowd! Video is the most powerful medium for getting your message consumed & understood by your audience. In this practical/interactive workshop, we will show you how to create a strategic plan and actually create  your own video blog/elevator pitch about you and your business with tips and tricks showing how to amplify the content. Structure a powerful introduction video to maximise your online reach and engage your potential customer. This course is perfect for the small business owner that is aiming to get ahead of the crowd and look different on social media by producing quality video content. [video width="1280" height="720" mp4="http://shoosocialmedia.co.uk/wp-content/uploads/2016/10/YEN-1-018-Rachel-Hatfield-Shoo.mp4" loop="true" autoplay="true" preload="auto"][/video] Your day: 9:30am - Arrival Tea/Coffee - networking 10:00am - Course to being -...

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It’s not what you know, it’s who you know: 5 reasons why your employees should be on LinkedIn.

We don’t need to tell you that it pays to be connected but have you educated your employees in the importance of getting their face (and your business) in front of people? Face-to-face networking can pay dividends but thanks to the likes of LinkedIn, those employees whose jobs don’t allow for this, can still stay well-networked. Oh, and just in case you’re not au fait with LinkedIn either, it’s an online networking and lead generation tool used by businesses all over the world. For some sectors, it’s a given that employees should have a LinkedIn profile in order to generate sales leads but for the likes of restaurants, bars and hotels, the need to have a presence on LinkedIn might not seem so obvious but believe us, it’s well worth it. Take a look at just some of the reasons why your employees should create themselves a LinkedIn profile and...

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EAT, DRINK, TWEET, SLEEP, REPEAT: SOCIAL MEDIA FOR RESTAURANTS, BARS & HOTELS

Here at Shoo, we love nothing more than working with businesses to create an effective social media strategy that is beneficial to their offering. Hotels, bars and restaurants are particularly well placed to shout from the social media rooftop but are they using it to their full advantage? Although good old-fashioned word of mouth still helps to promote and influence such businesses, consumer habits are changing. The difference between a good social media presence and a great social media presence can make all the difference when deciding where to eat, drink and/or stay, so if your hotel, bar or restaurant needs to up its social media game, read on… Put your business on the map Scroll through your Facebook, Instagram or Twitter feed and chances are you will come across several people who have ‘tagged’ themselves as being somewhere or ‘checked in’ at a certain location. Let this place be you...

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Tales from Behind The Counter

A new community project has been developed by local photographer Alan Carmichael of Capricorn Photography, ‘Tales from behind the counter’ is a project developed to support the local independent shops and businesses of Ilkley.   “This great project has been designed to engage the local residential community of Ilkley and give something back, what better way of doing this than putting together a visual and digital story-board, showcasing the exceptional local independent businesses of Ilkley,” Alan Carmichael, Carpricorn Photography.   The storyboard will tell the tales of the owner behind the counter. Telling the story of why and how they got into business. This is a voluntary project put together by Alan Carmichael and Rachel Hatfield of Shoo Social Media. “Not only will we create an exhibition of the local independent shop but we will also promote the storyboard across social media as well to reach those that cannot get to Ilkley,” Rachel Hatfield, Shoo...

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