Social Media Strategy Masterclass

How would you like to learn more about social media marketing and how this can benefit your business? Join us for this taster about the importance of social media and how an effective strategy can help you build up your brand awareness, understand how social media can help your business and generate sales for your business. Join us for this FREE taster class about the importance of social media and how an effective strategy can help you build up your brand awareness, understand how social media can help your business and generate sales for your business. Social Media is becoming an important tool in your business plan and is now an essential part of your sales and marketing toolkit. In this session, we will highlight the importance having great content, a strategy and some great tips to implement into your business. Check out the link below to see the available dates and to...

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Shoo Social Media Planner

Looking for an easy way to strategise your social media marketing? Look no further!   If you’re like 98% of the world then you’ll be hoping and praying that 2017 will be YOUR year. The year that makes you. The year your small business grows into a monopoly. The year that Ilkley Town FC win the cup. THE YEAR. At best, we’re all just hoping that it surpasses the miserably prolonged length of time that those who dare to utter it’s name call “2016”.   So it’s January. By now you’ve probably already broken your ‘dry January’ and you’re looking glumly at the direct debit you’ve set up for the gym, yet you haven’t actually managed to go yet. If you’re the owner of a business you’ve probably drawn up your entire year of marketing strategies in order to make your sales boom - right? No? Does 2017 already look irritatingly similar to all...

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Will Facebook Live Blow Periscope Away?

Periscope was founded in 2014 under the name Bounty, and has been described by co-founder Kayvon Beykpour as an ‘Exploration in human anthropology’. Periscope’s website tells it’s users that it was ‘founded on the belief that live video is beautiful source of truth and connects us in an authentic way to the world around us’. In a world of corrupt media organisations, phone hackers, photoshopping and biased reporting, this rhetoric is powerful. Bounty was launched publicly in March 2015, now named Periscope and had been acquired by Twitter. The concept for the app was very simple: users can stream and watch live videos from any user on the app, and by embedding your live video into your tweet you can live stream to your twitter followers also. The concept was innovative and unique and gave Twitter an edge that no other social media platform, other than of course Periscope itself,...

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Let’s Get Visual with Social Media

PERS is a non-profitmaking organisation that supports individuals, charities, social enterprises and businesses to create effective, fair and well-regulated working environments. PERS offer information, advice and guidance on good employment practice, the law, business development, and health and safety. Chris is leading this advanced social media course for business people who are already using major platforms such as Twitter in their business but have yet to explore other social media channels which are growing and more focused on image and video content. Every picture tells a story and using images within social media to promote your brand and products is a great way to raise your profile.This workshop teaches you how to utilise visual platforms in creative ways to achieve your business goals. After this course you will have an understanding of a whole new way to reach your audience using visual social media platforms in your social media strategy.You will know how to create...

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How to get your business noticed in crowded market place

We will show you how to get your brand out there and filter out the noise. Social Media has become a crowded market place. Content is becoming increasingly more important in order to make yourself stand out of a crowd! Video is the most powerful medium for getting your message consumed & understood by your audience. In this practical/interactive workshop, we will show you how to create a strategic plan and actually create  your own video blog/elevator pitch about you and your business with tips and tricks showing how to amplify the content. Structure a powerful introduction video to maximise your online reach and engage your potential customer. This course is perfect for the small business owner that is aiming to get ahead of the crowd and look different on social media by producing quality video content. [video width="1280" height="720" mp4="http://shoosocialmedia.co.uk/wp-content/uploads/2016/10/YEN-1-018-Rachel-Hatfield-Shoo.mp4" loop="true" autoplay="true" preload="auto"][/video] Your day: 9:30am - Arrival Tea/Coffee - networking 10:00am - Course to being -...

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Building An Effective Social Media Strategy

Chris is leading this workshop primarily for business owners who are users of social media but who need to gain a greater understanding of implementing social media strategies for external comms. This workshop was developed to provide marketers with a framework with which to plan social media in a holistic, integrated approach. These hands-on, interactive and engaging training sessions will provide exercises designed to inspire, teach and generate new ideas. The take-aways are actionable items that can be incorporated by you into your current future social media campaigns immediately. After this course you will have created a social media strategy / document for your brand with highlighted campaign objectives where success and ROI is measurable. You will be able to plan and reflect upon your social media campaigns that integrate with your brand, sales and CRM goals; confidently using relevant platforms to engage with your target audience with proven techniques and tools to help...

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Reporting and numbers

I was recently asked to guest blog for Debbie Whitaker at Not Just Numbers http://www.notjustnumbersltd.co.uk/and I was given the challenge to write about social media with an accountancy twist! So I have decided to publish and share the blog here. The word social is crucial here – since when did we have a conversation with a friend and want a statistical analysis on that conversation? Yet in business we expect to be presented with the statistics, facts and figures on our investments, and social media marketing is no different. Brand awareness, sharing, talking to people – the good old adage of the sales and marketing umbrella. In today’s society we are presented with facts and figures, return on investment, cost per hour, how much, how many… Yet when talking to other entrepreneurs they will always emphasise the value that they place on relationships. Wasn’t Facebook originally set-up by Mark Zuckerburg to talk to girls?...

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