News

Tales from Behind The Counter

A new community project has been developed by local photographer Alan Carmichael of Capricorn Photography, ‘Tales from behind the counter’ is a project developed to support the local independent shops and businesses of Ilkley.   “This great project has been designed to engage the local residential community of Ilkley and give something back, what better way of doing this than putting together a visual and digital story-board, showcasing the exceptional local independent businesses of Ilkley,” Alan Carmichael, Carpricorn Photography.   The storyboard will tell the tales of the owner behind the counter. Telling the story of why and how they got into business. This is a voluntary project put together by Alan Carmichael and Rachel Hatfield of Shoo Social Media. “Not only will we create an exhibition of the local independent shop but we will also promote the storyboard across social media as well to reach those that cannot get to Ilkley,” Rachel Hatfield, Shoo...

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Reporting and numbers

I was recently asked to guest blog for Debbie Whitaker at Not Just Numbers http://www.notjustnumbersltd.co.uk/and I was given the challenge to write about social media with an accountancy twist! So I have decided to publish and share the blog here. The word social is crucial here – since when did we have a conversation with a friend and want a statistical analysis on that conversation? Yet in business we expect to be presented with the statistics, facts and figures on our investments, and social media marketing is no different. Brand awareness, sharing, talking to people – the good old adage of the sales and marketing umbrella. In today’s society we are presented with facts and figures, return on investment, cost per hour, how much, how many… Yet when talking to other entrepreneurs they will always emphasise the value that they place on relationships. Wasn’t Facebook originally set-up by Mark Zuckerburg to talk to girls?...

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Finally a blog about us!

  I thought it was about time I wrote something about us! It just never seems to happen but here we go! Are you a business owner? Busy working in and on your business and you know that social media is important but a voice inside your head keeps saying I will do this later or I don’t have the time? We at Shoo Social Media are here to help busy business owners that don’t have the time to manage all their social media platforms. Many of our clients that are business owners just don’t have the time to manage all their social media platforms and to decide which platforms to use. As an entrepreneur many of us have limited time and we understand this. As with any business it is important aspect for you to focus on working on your business and focusing on what you are good at while maintaining your...

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How to generate a credible reputation by using social media.

The next series of blogs will aim to highlight the importance and usefulness of using social media to support small businesses.   Let’s begin!   How to generate a credible reputation by using social media:   A couple of weeks ago I had a little bump while reversing my car at roughly two miles per hour. The dogs and I are fine. Unfortunately, my plastic bumper was surprisingly ruined (to the extent that I really need to get a new car, if only for the security that should I actually have a crash I will live to tell the tale!) Anyway, bent and broken bumper – Hmm what should I do? First, I thought of friends and family who might know where I can get a replacement part. I was lucky in that I was pointed in the direction of an online breakers yard. What did I do next? Trusting my friend’s advice and browsing the...

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Brad Sugars Event – ‘Buying Customers’

Hi all,   We thought we would shout a little bit about an amazing upcoming event that we are attending! It is an event hosted by lead entrepreneur and business author, Brad Sugars about strategies we as business owners can implement to drive our business forward:   * Getting customers * Getting leads * Repeat business * Customer service   Meet us there for a chat and some networking opportunities too. To register go to www.buyingcustomers.com and use promo code YLACU19 (Limted places left!)   facebook.com/BradleySugars   twitter.com/actioncoachceo Buying Customers DATE #19.SHOO.SOCIAL.MEDIA BuyingCustomers Fler#2.#19.SHOO.SOCIAL.MEDIA  ...

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First post! A little bit of Shoo goes a long way…

Shoo Social Media exists to help business owners, who do not have the time to manage their Social Media Platforms.  The ever growing need to have visibility of your brand is becoming vitally important to have a social media presence.  It is much more than having a website! The way we communicate with each other has changed at such a lightening pace that  an effective business strategy must evolve and utilize a wide variety of social media platforms, ensuring full awareness of their brand reaches maximum exposure to clients....

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