Sales in a digital world for business: we love it and hate it!

Everyone has a love hate relationship with sales. We know it is imperative for survival for all businesses yet we always stick to traditional methods of sales and marketing. Why do we do this? An interesting thought is that has been embedded into our senses from sales directors from a bygone era of a non digital age. This is just something we’re comfortable and why change the habit of a lifetime? What is the answer? There are lots answers and theories out there that say digital marketing and sales is overwhelming but then who doesn’t get annoyed with the phone ringing all the time. We tell our sales teams to get on the phone yet most of us won’t take the calls to speak to people as we’re too busy or just don’t want to be sold at! So, why do we still adopt these traditional methods? Is it a safety...

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Shoo Social Shortlisted for Ilkley Business Award

Rachel Hatfield and Chris Morris, the founders of Shoo Social Media, are thrilled to discover that they have been shortlisted for an Ilkley Business Award in the Micro Business Category. The pair founded Shoo in 2014, and are based in Rachel’s family-owned office in Ben Rhydding. Shoo have made numerous contributions to the community of Ilkley and the Bradford area, so despite it being no surprise to the community and those that know them well, the owners of this thriving micro-business were humbled by this recognition. Shoo Social specialise in helping businesses in the events and hospitality industry with their social media strategy, as well as offering business owners management and training. From bespoke training sessions for individuals and small groups, to fully managed social media packages aimed at business owners who don’t have the time or knowledge to do it themselves, Shoo tailor their services to the needs of...

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Shoo Social Media Planner

Looking for an easy way to strategise your social media marketing? Look no further!   If you’re like 98% of the world then you’ll be hoping and praying that 2017 will be YOUR year. The year that makes you. The year your small business grows into a monopoly. The year that Ilkley Town FC win the cup. THE YEAR. At best, we’re all just hoping that it surpasses the miserably prolonged length of time that those who dare to utter it’s name call “2016”.   So it’s January. By now you’ve probably already broken your ‘dry January’ and you’re looking glumly at the direct debit you’ve set up for the gym, yet you haven’t actually managed to go yet. If you’re the owner of a business you’ve probably drawn up your entire year of marketing strategies in order to make your sales boom - right? No? Does 2017 already look irritatingly similar to all...

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Will Facebook Live Blow Periscope Away?

Periscope was founded in 2014 under the name Bounty, and has been described by co-founder Kayvon Beykpour as an ‘Exploration in human anthropology’. Periscope’s website tells it’s users that it was ‘founded on the belief that live video is beautiful source of truth and connects us in an authentic way to the world around us’. In a world of corrupt media organisations, phone hackers, photoshopping and biased reporting, this rhetoric is powerful. Bounty was launched publicly in March 2015, now named Periscope and had been acquired by Twitter. The concept for the app was very simple: users can stream and watch live videos from any user on the app, and by embedding your live video into your tweet you can live stream to your twitter followers also. The concept was innovative and unique and gave Twitter an edge that no other social media platform, other than of course Periscope itself,...

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Growing your business through eLearning

  The key to building your small business without upsetting your work/life balance? eLearning!   As a small business owner you are probably all too familiar with the struggle of balancing your work life with your personal life. Trying to market your brand yourself can be a costly and complicated affair and can often leave small business owners feeling out of their depth, stressed and exhausted. If you feel that you need to learn more about an effective and easier way to market your brand, product or service, but you’re not sure that you have the time to spare to commit to a course then look no further! E-learning can benefit you massively and here are some reasons how:   eLearning is such an important resource for people who feel they simply don’t have the time or money to lose out on a day's work to attend a course because it allows you to...

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